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The following year’s revenue reached US$221 million. RIM introduced its new BlackBerry email service to North America in January 1999, which prompted sales to increase by 80 per cent to US$85 million. RIM listed on the Toronto Stock Exchange in 1997 and managed to raise more than C$105 million from the initial public offering. They eventually landed on BlackBerry, as it matched the When it came to naming RIM’s new device the RIM Pager 900, branding executives felt its keyboard resembled strawberry seeds, which led to exploring the names of fruits and vegetables. They eventually landed on BlackBerry, as it matched the device’s black casing. When it came to naming the new device, branding executivesįelt its keyboard resembled strawberry seeds, which led to exploring the names of fruits and vegetables. The two-way pager was equipped with a QWERTY keyboard and capable of sending faxes and emails. The precursor to the BlackBerry smartphone was the RIM Pager 900, introduced in 1996. He would join RIM as co-founder and co-CEO after making that investment. The 31-year-old believed so strongly in the company’s technology that he remortgaged his house and backed the start-up with $125,000. RIM’s work caught the eye of Harvard Business School graduate Jim Balsillie. This technology would eventually provide a foundation for the BlackBerry smartphone. RIM was first launched as a software and computer science consulting business, but by 1988 they were developingĪ wireless data transmission system that would be used in pagers and wireless payment - making them the first to work on such technology in North America. Ontario, where at least one employee had to build their own workstation. The company’s humble beginnings started above a bagel shop in Waterloo, Research In Motion (RIM) was co-founded in 1984 by University of Waterloo electrical engineering student Mike Lazaridis and Douglas Fregin, a close childhood friend.
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